Sharjah, United Arab Emirates – March 2025: BEEAH, the region’s leading sustainability and innovation pioneer, has partnered with the Khalid bin Sultan Al Qasimi Humanitarian Foundation (KSQF), an independent global organization dedicated to protecting and empowering vulnerable children, to champion the rights and well-being of vulnerable children in the Global South.
Through a signed Memorandum of Understanding (MoU), BEEAH becomes a Founding Legacy Partner, pledging AED 1.2 million in direct financial support and in-kind contributions to advance KSQF’s critical mission.
This significant partnership will amplify the Foundation’s work in addressing the critical needs of children impacted by conflict, poverty and natural disasters, targeting abuses such as exploitation, forced labor, and child trafficking. In addition to direct funding, BEEAH will mobilize its platforms and resources to engage employees and community networks in advocacy and fundraising efforts, promote awareness campaigns, and provide complimentary advertising spaces that further KSQF’s cause.
The MoU signing ceremony took place at BEEAH’s Headquarters and was attended by Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH, and Lujan Mourad, Director of KSQF.
Khaled Al Huraimel stated: “At BEEAH, we believe that transformative change is driven through meaningful partnerships, particularly to scale positive impact in societies. Our collaboration with KSQF builds on our philanthropic efforts to date, underscoring our commitment towards social responsibility, from environmental stewardship to ensuring the welfare of all communities. By joining forces, we will work towards safeguarding vulnerable children and actively contribute to a future where every child is protected, empowered, and given the opportunity to thrive, reflecting our ambitions for inclusive human progress.”
Lujan Mourad expressed gratitude for BEEAH’s commitment, highlighting the transformative impact this partnership will have. She said: “This collaboration is more than just monetary support—it is a testament to the shared values of KSQF and BEEAH to create a world where children are safe and protected. With BEEAH’s generous contribution and advocacy efforts, we will expand our reach, amplify awareness, and implement sustainable solutions that protect children, prevent exploitation, and equip communities with the tools to uphold children’s rights.”
The announcement will further support KSQF’s on-going efforts to mitigate risks such as forced labor, and child trafficking, based on the Foundation’s three core pillars – safeguarding initiatives, advocacy programs, and capacity building.